About

CarolCarol WillsCarol Wills is an innovative company matchmaker and brand extension expert who specializes in bringing iconic, pop culture brands to retail. A veteran in the licensing industry, Carol spent nearly 20 years directing countless partner companies in licensing efforts against Warner Bros.’ diverse portfolio of multi-billion dollar global entertainment brands and film franchises. During her tenure she was directly involved in identifying, creating and executing strategic partnerships, driving successful retail programs in soft lines that rewarded both studio and licensee with strong, long-term revenue streams. She has negotiated hundreds of licensing deals and orchestrated the launch of thousands of products. In 2011 she founded Carol Wills Consulting to offer clients the benefit of her career-long experience in the consumer products arena and connection to her vast network of industry leaders.

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