What We Do

WORKING WITH BRAND OWNERS

  • • We immerse ourselves in your brand and help you create an executable, time-in-action roadmap for your brand extension vision.
  • • We identify and prioritize natural-fit product categories and overarching programs that extend the brand story and support the brand’s marketing and retail strategies.
  • • We create financial plans/royalty revenue projections that encompass categories by tier of distribution and launch strategy.
  • • We secure right-fit, best-in-class brand partners: Leaders in market share and retail space, companies with the bandwidth to invest in product development, advertising, marketing and sales.
  • • We develop cache brand or celebrity collaborations and co-branding opportunities that support your halo marketing objectives.
  • • We help execute targeted retail presentations by bridging the gap between your in-house team and licensed partners on all deliverables.
  • • We work seamlessly with your in-house legal and finance teams on contracts and royalty reporting. We reach into our network of leading industry professionals to augment your efforts as needed.
  • • We help you develop any supplemental artwork or branding guides that may be required by your licensing partners.
  • • We work with you to systematize quality control policy, procedures and standards.

WORKING WITH LICENSEES

  • • We take time to get to know your company history and its unique strengths, developing marketing materials as needed, so we can tell your story effectively to prospective licensors.
  • • We are attuned to the latest fashion, retail, entertainment, social media, celebrity, lifestyle and cultural trends that affect your business.
  • • We help you prioritize what brands you want to pursue and help you gauge your ability to attain them. We cut through the red tape, eliminate time-wasters and keep your acquisition plan on-track.
  • • We work with you, your design and sales teams to create winning proposals. Developing marketing plans, line plans, wholesale volume projections by channel and territory, product concept boards, proposed deal terms including royalty structure and guarantee offer are all part of what we can do.
  • • We are acutely attuned to deal momentum and timing. We have first-hand experience with most common sticking points in contract negotiations and will expertly negotiate on your behalf.
  • • We troubleshoot problems with licensors and help you develop strong licensor relationships.
  • • We help you find synergies and cross-promotional opportunities within the licensed community.
  • • We can help you set up or re-organize your licensing department.